We deployed the painstaking manpower needed to deliver the perfect shaving experience, so that what lands in your hands—and on your face—is simple and superior to anything else you’ve tried.

Over the course of a lifetime, you’re going to have a lot of morning shaves. Day after day, running that razor over your skin can take its toll—especially when you’re applying way too many bells and whistles.

When we say we started from the ground up to create an entirely new single-edge razor for the man who cares about his shave, we’re just giving you a euphemism. We actually started in the chairs of the finest barbers from Rimini to Madison Avenue.